Marketing Campaign

Company doubles customer awareness through superior marketing

The Challenge

How do I increase customer awareness worldwide?

Although the client had proven, flexible financing options to help business customers accelerate improvements to their IT infrastructure, there was a lack of visibility in the marketplace. Many partners and customers were not aware of the program, and as a result, the client knew they were missing opportunities to drive a greater volume of IT upgrades and improvements. To begin capturing more of these opportunities, the client needed to make more partners and business customers aware of the financing services. They needed to:

Create and implement a sustainable marketing model
Increase channel partner activation and business customer awareness
Ensure that greater market awareness drives increased revenue

Touch was engaged to help develop and implement an international market awareness program to inform business customers and channel partners of the available financing resources.

The Approach

Develop customizable marketing material for subsidiary campaigns

Developed an awareness generation campaign targeted at business customers
Created marketing and communications templates for subsidiary customization
Drove cross-group collaboration around customer financing

The Result

197% growth in partner activation and 104% growth in customer interest

Increased market awareness of financing programs by 63% within 6 months
Increased the number of partners promoting the financing programs by more than 200% in the first year
Increased customer loan applications by 100% and loan volume increased 43%

“I feel very confident today with what [Touch] has pulled together. Within 5 months, we have met or exceeded targets for our program activation.”